From Lab to Label: Sustainability Claims
What is Sustainability?
The word “Sustainability” in an environmental context has become more of a personal belief system than a scientific definition. However, the scientific meaning can be explained as the ability to “maintain the conditions under which humans and nature can exists in productive harmony to support present and future generations.”1 How we interpret this is a key to protecting the environment for years to come.
How can consumer and I&I cleaning formulators uphold sustainability ideals for their consumers? Incorporating CleanGredients listed ingredients into their formulations is one of the easiest ways.
What is CleanGredients?
CleanGredients is database of ingredients that have been evaluated for their safety and sustainability properties. Ingredients listed on CleanGredients support formulators in creating products that meet EPA Safer Choice criteria and simplify the certification process. Ingredients listed are claimed to be safer and less harmful to the environment than traditional chemicals.
You can subscribe to the database here for access to view all CleanGredients listed components.
Why is it important?
Aside from the environmental benefits, incorporating CleanGredients components to your formulations can quicken the certification process for meeting EPA Safer Choice standards and provide a more positive perception of your products in the marketplace.
Why does that matter? Consumers are increasingly aware of the ingredients that are being used in their household cleaning and laundry products. A recent survey by Sustainable Brands found that around two-thirds of the US adult population in 2023 was willing to pay more for products they believed were better for the planet and their households.2 That same survey also showed that out of that group of respondents, 72% used labels or third-parties to support their buying process.
Gaining an EPA Safer Choice certification can help sway consumer perception of your products and brands.