BASF CARE CHEMICAL
Montserrat Franco Rojas - Regional Marketing Manager Enzymes
Montserrat has a Bachelor’s in Industrial Engineering, Operations Management degree and a Master in Commercial Strategies from the Universidad Panamericana. She has several certifications in Marketing, Communication and Personal Branding and Conflict Management by ITAM and IPN. Under the positions of Marketing Manager at BASF, she has been working over the last 10 years under a Systemic Thinking and Commercial and Marketing Methodologies B2B and B2C, with the aim of meeting needs, understanding the client, developing strategies and implementing challenging, innovative, unique and sustainable.