Marketing Specialist

Marketing Specialist
Type of Position: Permanent Full-time
Location: Oakville, Ontario
Hours: 8:30am - 5:00pm

General Summary
The Marketing Specialist is responsible for working collaboratively with the commercial team, developing and implementing marketing strategies to optimize marketing effectiveness in their assigned vertical and enhance our customer and principal experience. In addition, the Marketing Specialist may provide assistance and support to the entire marketing department and collaborate with others throughout the organization.

Essential Duties and Responsibilities
• Gather data on existing and potential customers, competitors, or market segments for use in the development of targeted marketing strategies
• Collect information or specifications for use in data sheets, promotional publications, presentations, brochures and prepare drafts
• Develop and administer a calendar of marketing campaigns or other promotional opportunities including trade shows, etc. and ensure associated deadlines are met
• Responsible for the creation and execution of e-mail marketing, videos, webinars, blogs, formulations, booklets, print/digital ads, graphics, charts, and social media campaigns
• Work directly with the Marketing Manager to coordinate corporate branding over Barentz’ multiple verticals
• Lead Barentz’ social media presence on LinkedIn, Instagram, Facebook, and Twitter for vertical
• Assist with tradeshow booth preparation (banners, literature, promos, shipping, set up)
• Proofread marketing collateral (ads, product guides, articles, press releases, etc.)
• Coordinate feature product information for monthly e-mail newsletters
• Write company-wide press releases for media
• Update & maintain vertical website with products, content, employees, press releases, blogs, headshots
• Collaborate with sales on marketing tools, projects, product guides, sell sheets, business cards, etc.
• Support executives, sales, and other departments as requested
• Work independently and in a team environment on various ongoing projects
• Support and lead by example, Barentz’ culture, values and fundamentals
• Participate in ongoing personal development opportunities
• In collaboration with the marketing team, work with translator to develop materials in French or Spanish language as needed to achieve the marketing goals
• Experience with Uberflip or Paperflite content management software, a plus
• Participate in weekly North American Marketing Team meetings
• Perform other duties as requested

Education, Experience, Required Knowledge and Skills
• Bachelor’s degree or equivalent experience
• At least three (3) years of experience in marketing and graphic design
• Hands on experience with Adobe Creative Suite (Illustrator, InDesign, Photoshop), Microsoft Office (PowerPoint), CMS for webpage content (some HTML required), social media apps, Constant Contact, and Hootsuite
• Strong attention to detail, data entry and organizational skills
• Exceptional proofreading skills
• The ability to work in a team environment, prioritize work assignments and act independently
• Ability to be proactive on marketing ideas that create value for the organization and assigned vertical
• Self-motivated, high energy, and engaging level of enthusiasm and positive outlook
• Exceptional written and verbal communication skills and the ability to adapt communication style to the audience as needed
• Software knowledge of Microsoft Office including Outlook, Word, Excel, and PowerPoint
• Act legally and ethically in all professional relationships in adherence with Barentz’ values and fundamentals

About Barentz
Barentz is a world class supplier of life science ingredients and specialty chemicals focused on improving the quality and length of life. We provide products that help our customers meet their formulary needs and achieve sustainability goals. We strive to change the conversation by creating value for our customers in a diverse range of end markets by providing technical and regulatory support and offering unique and creative solutions.

Our business leverages an infrastructure of industry leading technology, value-add services, global sourcing & logistics network, and a commitment to creating customer success. This philosophy has enabled Barentz to offer its customers and principal partners with North American capabilities while maintaining a local focus. Every day, we strive to deliver fantastic
customer experiences.

Barentz offers a competitive salary in addition to a positive and collaborative corporate culture.  We believe in developing people as well as growing our business and make this philosophy a priority. Please visit our website at www.barentz-na.com to learn more about us.

If you are interested in joining our team, please forward your resume and cover letter to careers@barentz.ca, Attn: Marketing Specialist